Movement: WHY DOES THE COSTA DEL SOL ATTRACTS AMERICANS?

New direct route!

This season, United Airlines has unveiled an exciting new direct route linking the bustling city of New York and the picturesque coastal haven of Malaga. Nestled just 40 kilometers from Marbella, a renowned hotspot renowned for its sun-soaked shores, opulence, and allure, this freshly launched route comes as a welcome addition to travelers seeking a blend of luxury and leisure.

The much-anticipated seasonal service operates three times weekly, seamlessly connecting the Costa del Sol with Newark Airport from June 2 to September 28, 2023. The aircraft of choice, the Boeing 757-200, offers a total of 169 seats. These include a premium selection of 16 lavish lie-flat seats found within the United Polaris business class, complemented by 153 seats in the economy class. Notably, 45 of these economy seats boast the added comfort of the Economy Plus designation, affording passengers an increased personal space for their journey. With a non-stop flight duration of 7 hours and 40 minutes, the journey spans a distance of 3,688 miles, or approximately 5,935 kilometers.

But what draws American tourists to the enchanting landscapes of Marbella?

We gathered insights from American residents who have made Marbella their home, and who often host guests from the USA:

  • Exploring Ronda: The captivating town of Ronda is a must-visit, rich in history and charm.

  • Rota and Tarifa: The allure of Rota, with its former American naval base, and Tarifa, a unique spot where the Atlantic and Mediterranean coexist, captivates travelers.

  • Old Town Marvels: The Old Town of Marbella itself beckons with its ageless allure.

  • Laid-back Vibes: Seek out local chiringuitos, beachside establishments exuding a laid-back hippy chic atmosphere, like the beloved Sonora Beach in Estepona.

  • Retail Therapy: Shopping sprees await at La Cañada mall and Corte Ingles in Marbella.

  • The Obama Connection: The Obama family's memorable 2010 visit to the Costa del Sol, particularly Marbella, left an indelible mark, inspiring unique tours and experiences named in their honor.

  • Cinematic Landscapes: The picturesque mountains en route to Ronda evoke Colorado's beauty, while Almeria’s Tabernes Desert recalls iconic landscapes from Arizona and California films, thanks to the region's cinematic history.

The growing trend of Americans relocating to the Costa del Sol reveals a contemporary version of the American Dream. Factors driving this migration include:

  • Global Perspective: Seeking to broaden their children's worldview, American families find more opportunities in cosmopolitan Marbella.

  • Cultural Acumen: Grasping another language and acquiring cultural insight enhances employability in a global job market.

  • Security and Health: Stricter weapon laws and lower crime rates in the region appeal to security-conscious Americans. Additionally, the region's commitment to greener living and superior air quality align with contemporary values.

  • Intercultural Bonds: Intercultural marriages often drive the decision to relocate, fostering deeper connections to new environments.

  • Remote Work Revolution: Remote work is reshaping work dynamics, enabling Americans to embrace a life abroad while maintaining professional success.

Remote work enthusiasts find an idyllic haven in Marbella, with its affordability, superior quality of life, and environmentally conscious lifestyle akin to the paradisiacal Beverly Hills, yet more attainable.

The North American Education Center, established in Marbella a decade ago, provides a unique platform for students to embrace American culture while completing Middle School and High School studies, eventually transitioning to their first two years of University education.

American sports

A surprising facet of the Costa del Sol is its thriving American football culture. The Fuengirola Potros, based in Fuengirola, hold a prominent spot within Spain's top-tier American football scene.

Sports enthusiasts can indulge in world-class golfing experiences across Andalucia, with over 100 golf courses and a strong presence of American golf course architects. The upcoming Solheim Cup in 2023 further highlights the region's golfing prowess.

The allure of polo flourishes in Sotogrande, creating a blend reminiscent of both Venice and Miami. The Santa Maria Polo Club reigns supreme as a prominent venue, attracting international attention. The Sotogrande Polo Academy adds an educational dimension to polo coaching.

Restaurants and more…

The culinary scene boasts a taste of American flavors amidst the Spanish setting. Tex-Mex delights, succulent ribs, charcoal-grilled steaks, and juicy hamburgers grace the menus of establishments like Ok Chicken – Americana and Gourmet Burger Room in Marbella, Taxi-Angus Burger in Fuengirola and Estepona, Rib Shack Marbella, Jacks Smokehouse and iFood in Benalmadena. Renowned American chains like McDonald's, KFC, Carl's Jr., and Foster's Hollywood also cater to familiar tastes. The iconic Hard Rock Café, infused with rock 'n' roll spirit, adds a touch of classic Americana to the Marbella scene. The illustrious Nobu, rooted in California and co-founded by Robert de Niro, graces Marbella's culinary landscape.


Empowering Expats: Navigating Life Abroad and Embracing Support Networks

Adjusting to a new life abroad becomes smoother through expat networks like InterNations, fostering connections among like-minded individuals. The American expatriate community in Andalucia also boasts its own support network.

Navigating life in a foreign land is aided by two USA consular agencies in Andalucia, located in Seville and Fuengirola. These agencies provide essential services, including information dissemination, issuance of birth and marriage certificates, and visa assistance. The ties to America remain strong for many expats, upheld through property ownership, bank accounts, phone numbers, and mailboxes.

US citizens can explore Spain for up to 90 days without a visa. For extended stays, options like the Digital Nomad Visa offer remote workers the opportunity to reside in Spain for an extended period. Additional pathways include the Golden Visa, Entrepreneur visas, student visas, retirement visas, and work visas.

United Airlines' extensive flight schedule between Malaga and New York-Newark ensures seamless connectivity. The new route serves as a gateway, introducing more Americans to the captivating charms of Marbella and the Costa del Sol. This addition solidifies Malaga as United's fifth Spanish destination, alongside Madrid, Barcelona, Palma de Mallorca, and Tenerife.

Why delay? Embark on a journey of discovery and unveil the wonders firsthand!

As the world navigates a new era, Marbella beckons, offering a dynamic blend of beauty, leisure, and cultural integration. Whether drawn by its historic sites, cinematic landscapes, cosmopolitan lifestyle, or international education opportunities, Marbella stands ready to enchant and embrace those seeking a new dimension of the American Dream. Embrace the allure, discover Marbella, and embark on a unique journey into a realm where sea, sun, and dreams entwine.

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